the retail business, the movie industry, and the restaurant business toname a few



A joint venture is a profitable business arrangement in which two people combine their talents, products, skills etc. in order for both to produce two streams of income. It happens constantly in
the retail business, the movie industry, and the restaurant business to name a few. People should not be hesitant to use this technique because everyone benefits.

How to do this:

1.Contact potential joint venture partnerships personally not through e-mail. This kind of meeting will lend credibility to your proposition. Furthermore, you're more likely to be successful this way because You can discuss any hesitations, that the other party may have, immediately.

2. Begin by explaining how it is a win-win situation for both sides. If the other person doesn't believe this will increase the bottom line, why should he waste time listening to you? When doing this be sure to discuss the benefits of backend sales. Once a customer buys once (s)he is more likely to make another purchase immediately. Don't hesitate to request a fair percentage.
The other person's sales will increase also drastically. They will keep all of the profits from backend sales.

3. Discuss your product and offer a sample so (s)he can experience its worth and how it will make their customers more interested in making the purchase. This will make the sell easier and they'll understand exactly how it will enhance their own image and result in additional sales.

4. Explain that you are willing to offer your product at a discount since combining the two resources will actually increase profits in the long run since you will sell more. The partner can improve his image because (s)he worked hard to reach this deal.

5. State and restate that this is a win-win situation and there is no reason to fear a loss of profit.

6. The deal must offer a substantial increase in the other person's profit as well. This is usually the bottom line in business.

7. Present the venture as a very simple proposition by offering to do the bulk of the work. They probably already have an established business and with that comes enough headaches, why would they want to take on one more?

8. Before discussing the details of how exactly they will make money, make sure you have a signed contract that includes the states in writing how you will make money. Otherwise, your ideas can be stolen and the partner will end up profiting totally.

Some suggested joint ventures:

Look for 2 online businesses that both offer products, both offer services, or one of each and explain to them how they could combine and make their profits grow. They may already share links with each other and therefore realize the benefit of joint promotion so that's half the battle.
or two offline businesses that would compliment each other such as a restaurant and a movie theater, this is already being done in many areas. Think of all of the people that eat out before or after the movie anyway- think "date night."

If you are strapped for cash but want to create a really good website, approach a college student who is studying the computer field. Explain to him that you have a really good product but don't want to develop the website yourself. Offer to the person a percentage of the profits in exchange for his design.

No two businesses have exactly the same customer base, advertising methods, or ideas unless they already in this kind of partnership. Why not learn from each other, share resources, and both increase sales! You may already be doing this by posting another owner's link. Since the other person may not be familiar with your product, it is a good idea to exchange testimonials because customer satisfaction is a wonderful selling point.

If you want to approach a big business you may want to first meet with a manager of the local store and then suggest that (s)he take the information back to the district manager. It may mean more coming from that person, who is already a trusted name with the store, rather than you.

Writing the letter of intent:

* Offer a compliment on the person's products or service.
* Explain how they were helpful to you.
* Explain what you do and what products or services you have.
* State that you would like to offer the opportunity to combine your businesses

For the purpose of increasing sales.
* Request that the person contact you to set up a meeting at a convenient time.
* You don't have to have anything but desire to make more money than you have now.

How may I help you?

Answer the questions below before contacting me.

1. Tell me about your business. What are the products sold? What are the services?
2. What are you already doing to in terms of a partnership? Do you have links?
3. What are some ideas you have? What else would your customers be interested in?
4. How can you combine your skills, abilities, products, and resources to benefit you?


The Marketing Secret That Lies Hidden in Your Local Movie Theater

Did you hear about the Colorado man who went missing for 5 days?

And when local authorities found him, guess where he was?

That's right.

He was slumped over, dead as a doornail in a local movie theater's bathroom. Employees at the theater had somehow missed seeing this dead man for a full 5 days.

How does that happen?

I mean surely the bathrooms are being cleaned throughout the day.

And certainly every bathroom gets a thorough scrubbing after hours.

So how does something like this happen?

I can't answer that.

What I can say is that your local movie theater is goldmine of marketing ideas.

Like what?

Well, for starters have you ever considered that for around $10 bucks you can watch a movie that was made for $50 million dollars? So what. Well, some of the most talented screenwriters get paid millions of dollars to come up with the stories that make it to the silver screen. And you... yes you... can watch them for a paltry $10.

What's the big marketing idea here?

Simply this:

You should see all the big movies that rake in millions of dollars every weekend. And as you're watching them, keep note of the story. What's going on in the story that keeps you interested, or not?

Then, what I like to do is take a pen and paper with me into the movie so I can jot down the story plots which I keep in a file and use for my own direct response marketing campaigns.

Think this is silly?

It's not.

In fact, many of the best marketing campaigns you'll ever write contain stories. Stories that grab your reader's attention... hold his or her interest... and then move your reader to whip out their wallet and buy whatever you're selling.

And truth be told, the better you can tell a mesmerizing story that holds your reader's attention, the more buyers you'll have.

This is easier said than done.

And as I said, you should pay close attention to how Hollywood screenwriters get and keep your attention using captivating stories.

And another tip:

Watch how the main character is never perfect. That's because flaws are what the audience connects too since nobody is perfect. This gives you full permission to admit your faults in your marketing too which magnifies the believability.

So there you have it.

The marketing secret that lies hidden in your local movie theater.

And one last thing:

If you are serious about growing your business, then more than likely all you need is one good idea. But you have to be careful where you look for ideas because now days it seems like everybody and their brother claims to be some kind of "business expert."

So ask yourself this:

Where can you turn for more good ideas like what's in this article?

Read my author's box below for your answer. But let's make sure our personalities jive. They may not. I call a spade a spade which may "rub" you the wrong way. Nonetheless, to see if we're a "fit" stroll on over to my website which you'll find in the author box below.

Direct Mail and Direct Mail Marketing for Movie Theaters

The local family small business movie theatre is a dying breed due to insane growth of larger multi-plex movie theatres with huge budgets and huge theatres in giant malls. But There is no reason to give up the ship so easily, in fact it makes sense to alert all the locals as to your better ability to serve their needs. But how can you do that?

Well perhaps you can develop a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for movie theaters make a lot of sense.

This is because a movie theater can offer a two-for-one discount or free popcorn and a Coke with the purchase of two tickets. This will bring people into the movie theater to enjoy them selves and if they had a good movie experience they're bound to come back.

Direct-mail marketing for movie theaters should be sent out once per month within a 15-mile radius of the movie theater to make the most impact and greatest return on investment. If you own a local movie theater perhaps you will consider all this in 2006.

The History of Movie Trailers - The Art Form of Coming Attractions

With the holiday movie season just around the corner, the television screen is loaded with star-studded clips that help you decide your Friday night date plans in 60 seconds or less. The right trailer can make or break a movie's starting weekend. But how did these sometimes epic teasers get their start? Let's explore the origins of the cinematic ritual that can swing a picture to blockbuster or bust.

What used to be shown at the end of a feature film, thus the term "trailer", is now seen on home television, in theaters and is the #3 form of video viewed online today. In 1912 at Rye Beach, NY, a concession stand hung a sheet to show a film clip for the upcoming installment of The Adventures of Kathlyn. Viewers could only find out if Kathlyn escaped the lion's den by coming to see next week's exciting chapter. From there, it was the Loew's theater chain that showed the first of what was to become a staple of movie making. In 1913, Nils Granlund, adman for Loew's, pulled together a promotional film of The Pleasure Seekers, a soon-to-be-opening musical on Broadway. In order to capitalize on the captive audience, film of the rehearsals and other key production facets were shown to theater goers to induce them to head to Broadway.

Granlund took the concept further the next year by using a slide approach to promote an upcoming Charlie Chaplin movie at the Loew's Harlem location. With a new way to provide announcements and information, Granlund's technique was quickly becoming adopted by theater management across the country willing to pay for the latest technology. Paramount Studios grabbed hold of this practice and in 1916 began to release trailers for its high-profile films. In 1919 they added a trailer division to the studio to promote all their upcoming films.

Studios recognized this burgeoning business but were slow to climb aboard. Trailer companies began to sprout in the New York region featuring attractive slides since they were unable to get their hands on the actual film footage. As studios were beginning to purchase theater venues, they became more interested in how their films were being marketed. A trio of New Yorkers saw the opportunity and formed the National Screen Service (NSS), a company to handle the promotional issues and distribution efforts for the studios in exchange for exclusive access to the films.

The NSS was the primary trailer firm from 1927 to the 1970s using the studio's editing rooms, equipment and idle editors to produce a standard movie product for much of that time. The look and sound was similar in nature: loud, sensationalistic, title-strong glimpses of the story on film. It wasn't until Gone With the Wind that a more even toned, lighter trailer emerged. Along the same time, Cecil B. DeMille developed the hammy, more outrageous versions with heavy voice-overs and startling pictures to captivate the viewers while Alfred Hitchcock developed his own quirky, humorous brand of promotion. His trailer for Psycho featured a tongue-in-cheek "Hitch" touring the Bates Motel and Mother's mansion. He also used the new concept of "special shoots" or individually shot scenes used just for the trailer. It was freeze frame capability that led to the discovery within the Psycho trailer that the person in the shower was actually Vera Miles in a blonde wig stepping in for Janet Leigh who was unavailable.

As the production quality became more important and studios began searching for more individualized methods of advertising, stars took to narrating certain films and the trailers became more character oriented. Trailers began focusing on the plot and personas rather than the A-list actors involved. As movie goers' tastes evolved, film makers evolved by branching out to location shooting and more effects. This meant a more sophisticated trailer which gave rise to more outside firms with fresher techniques and innovative ideas.

Studios were searching for new graphics, narrations and music to change up the staid, cookie-cutter productions which had come from NSS for so many years. In the 1960s the direction moved toward even more modernization and artistry with boutique firms which specialized in certain film genres. With the increasing advances and popularity in television, studios began to take notice of the small screen ads for their style and also their usefulness in promoting their films.

As the '60s wore on, the NSS began to be relegated to only time-definite film distribution since studios could produce their own, lower-cost promotional products without them. As trailers evolved, so did the methods of using them. With a new decade came new ways to innovate the making and marketing of movies and their trailers. Clips deemed as the best were used as well as special shoots and even deleted scenes. Studios began buying out whole venues for new showings enabling them to capture all profits from the screenings. With the 1975 release of Jaws, a new platform debuted as well - - the nationwide, same-day release.

With the advent of the MTV generation also came a new generation of movie promotion. Music videos and movie trailers share certain similarities such as time constraints. With compelling music, editing techniques and narrative expertise, producers can make the most of any movie in the two and one half minutes allotted. The modern-day trailer's first act, main body and denouement can succinctly summarize a plot, making any film the "best new hit of the year". And since the choice of trailer music can be anything from other movie scores, classics, popular music or a standard from the library, the audience can be moved to tears, joy or fear before the soundtrack has ever been written.

As technology presses on, the industry will eventually see digital trailers replace the celluloid standards just as digital film copies will replace celluloid films. Targeting will become more specific; an internet trailer geared toward a specific genre audience will be constructed differently than its cousin, the theater trailer, giving studios more control of trailer placement while at the same time giving them the most flexibility yet.

From a sheet in Rye, NY to digital releases of epic movie promotional pieces, the trailer has evolved into a communication device, an art form, a method of persuasion and a lucrative industry. As Cameron Diaz said in The Holiday, "That's why they pay me the big bucks".

Enjoy Quality Entertainment At Home By Getting A Home Theater System Installed

Great sound and high-definition visuals on the big screen - isn't this what makes going to the theater much more enjoyable than watching the plain old television at home? For years, people went out to the cinema if they wanted to have the full pleasure of movie-watching and thought that it was impossible for one to get the same audio-video experience while lounging in pajamas within the familiar and cozy confines of one's home.

A home theater system has changed it all and made the impossible possible! Installing it means bringing the cinema hall home and having a private theater for you and your family. Actually, the modern theater systems are so advanced that you can use them not only for watching movies, but also for listening to music, watching your favorite television show or match and even playing games.

If you are interested in owning a theater, you must be planning to search online at a local business directory to find about the reputable electronics company in your region that can supply and install a high quality theater system at your place. Before going ahead with the purchase, you would do well to learn a few things about the system so that you are able to make the right purchase choice.

The first thing is to decide about the size of the TV you would like to get installed. Although the screen should be at least 27 inches big, you can go for a large a screen as your room and, of course, your budget allow. The next thing is the speakers, which can be called the most important element of a home theater system because a powerful audio output with surround sound is what will turn your plain movie-viewing into a theater-like experience. You will have to decide about the number of speakers you want and also make a choice between wired and wireless speakers. Another key component of a theater system is the disc player. VCR's are passing now-a-days, and you are likely to buy either a Blu-Ray or a DVD.

If you want to experience a complete theater ambience at your home, you can even have the room, where you get the home theater installed, fitted with special home theater chairs and custom lighting. Accessories such as pop corn machines, movie posters, etc. can also be made a part of the room decor to enhance the experience further.

No matter how elaborate a home theater system you buy, make sure that you conduct a thorough research to select the correct products and choose the right company for supplying and installing your home theater.